Why Luxury Vinyl Plank (LVP) Is a Smart Flooring Choice for Wisconsin Winters

Waterproof, durable, and built to handle snow, salt, and temperature swings.

Wisconsin winters are tough on homes—and even tougher on floors. Between snow, salt, slush, wet boots, and dramatic temperature swings, your flooring has to work overtime just to survive the season. That’s exactly why Luxury Vinyl Plank (LVP) has become one of the most popular flooring choices for Wisconsin homeowners.

At DE Custom Floors, we install LVP across southeastern Wisconsin every day, and winter performance is one of the biggest reasons customers choose it. Here’s why.

Built for Moisture, Slush, and Snow

Winter in Wisconsin means water—lots of it. Melting snow, tracked-in slush, wet pets, and muddy boots can quickly damage traditional flooring.

LVP is:

• 100% waterproof
• Resistant to warping and swelling
• Safe for entryways, kitchens, basements, and mudrooms

Unlike hardwood or laminate, LVP won’t buckle or cup when moisture hits the surface. You can simply wipe it up and move on with your day.

Handles Temperature Changes Better Than Wood

Wisconsin homes experience big temperature fluctuations—from freezing outdoor air to heated indoor spaces. Natural wood expands and contracts with these changes, which can lead to gaps, cracks, and movement.

LVP is engineered to stay stable through temperature swings, making it far more forgiving in our climate.

Comfortable and Quiet Underfoot

Modern LVP often includes:

• Cushioned backing layers
• Sound-dampening construction
• Slight insulation value

That means warmer, quieter floors during the cold months—especially important in multi-level homes or finished basements.

Durable Enough for Salt, Boots, and Pets

Road salt and grit are unavoidable in winter. LVP’s wear layer protects against:

• Scratches
• Scuffs
• Stains
• Heavy foot traffic

It’s a great choice for families, pet owners, and anyone who doesn’t want to worry about ruining their floors every time someone walks in with winter boots.

Easy Winter Maintenance

Winter already brings enough work. Your floors shouldn’t add to it.

LVP requires only:

• Sweeping or vacuuming
• Occasional damp mopping

No special cleaners. No refinishing. No stress.

The Look of Wood Without the Worry

Today’s LVP styles offer stunning wood realism—grain patterns, textures, and colors that rival real hardwood. You get the warmth and beauty of wood with the durability Wisconsin winters demand.

A Smart Investment for Wisconsin Homes

Whether you’re updating a single room or your entire home, LVP offers:

• Long-term durability
• Excellent value
• Lower maintenance
• Strong resale appeal

It’s one of the best all-around flooring choices for Midwest living.

Trust DE Custom Floors for Your LVP Installation

At DE Custom Floors, we help Wisconsin homeowners choose the right LVP style, thickness, and installation method for their specific needs and climate. Our team understands how local weather impacts flooring—and we install with that in mind.

If you’re considering new floors that can handle everything Wisconsin winters throw at them, LVP is hard to beat.

Contact DE Custom Floors today to explore your LVP options and get a free consultation.