Beautiful, Durable, Timeless
Luxury Vinyl Plank Flooring Installation in Waukesha, WI
LVP Flooring Built for Real Life
Luxury vinyl plank flooring has become a popular choice for homeowners who want the look of wood without worrying as much about moisture, everyday spills, pets, or heavy foot traffic. It works especially well in the parts of the home where flooring needs to look good while standing up to daily use.
At DE Custom Floors, we help you choose an LVP that fits your home and how you live. Then our installers take care of the installation. No subcontractors, no handoff to a separate installation company.
We’ve served Southeast Wisconsin homeowners since 2002, and a CFI Master Installer founded our company. That installation knowledge shapes everything from the flooring we recommend to how we prepare the subfloor before the first plank goes down.
Where Does LVP Flooring Work Best?
One of LVP’s biggest advantages is versatility. Its combination of durability, easy maintenance, and moisture resistance makes it a practical option for many rooms throughout the home.
LVP is especially worth considering for:
Basements: A practical alternative to carpet in spaces where moisture or previous water damage is a concern.
Kitchens: Easy-to-clean flooring that stands up well to spills and everyday activity.
Living Areas: A durable surface for busy households with kids, pets, and frequent foot traffic.
Entryways and Mudrooms: Well suited for wet shoes, tracked-in dirt, and Wisconsin winters.
Bathrooms: Waterproof LVP options provide the appearance of wood flooring in a room where moisture is unavoidable.
Basements are particularly relevant for homeowners in our area. Weather-related flooding and water damage are common reasons local customers replace flooring, and many are moving from basement carpet to LVP for better moisture resistance.
Want to learn more? Read about why LVP works well during Wisconsin winters or why LVP is a strong choice for basement remodels. You can also explore our waterproof flooring options.
Durable Luxury Vinyl Plank Flooring for Waukesha Homes
Luxury vinyl plank (LVP) flooring is one of the most popular choices among Waukesha homeowners who want the look of real hardwood with added durability and low maintenance. Designed to handle Wisconsin’s changing seasons, LVP is resistant to moisture, scratches, and everyday wear, making it ideal for kitchens, basements, living rooms, and busy households. Our professional luxury vinyl flooring installation team ensures precise fitting, proper subfloor preparation, and a flawless finish that enhances both comfort and long-term value in your home.
Residential
Timeless style and available in an extensive range of colors and designs. Perfect for every space in your home.
Commercial
Durable and stylish luxury vinyl designed for high-traffic areas in offices, retail spaces, and more.
Why We Stand Out from the Rest
Expert Installation
Wide Selection of Styles
Durable & Water Resistant
Local, Family-Owned & Operated
Our Step-by-Step Installation Process
At DE Custom Floors, we make the vinyl plank flooring installation process simple and stress-free for homeowners in Waukesha, WI and surrounding communities. It begins with a free consultation and estimate, where we help you select the right LVP style, color, and thickness for your home. Our certified in-house installation team arrives on time to prepare the subfloor, remove existing flooring if needed, and install your luxury vinyl plank flooring with precision. Every project is completed with a clean, efficient installation and a final walkthrough to ensure your new floors meet your expectations.
Our Installation Process
We begin with a free, no-obligation estimate. Our experts will guide you through the options best suited for your needs.
Our team will guide you through our extensive selection of vinyl flooring styles and colors.
Our certified installation team arrives on time to install your vinyl flooring quickly and efficiently.
After installation, we conduct a thorough inspection and ensure a long-lasting peace of mind.
Why Installation Experience Matters
LVP may look easy to install, but small mistakes can become very noticeable once the entire floor is down. Uneven subfloors, poor layout decisions, incorrect expansion spacing, and rushed preparation can all affect the finished floor.
DE Custom Floors is owned and operated by a CFI Master Installer, not a salesperson. That means installation knowledge is part of our company from the top down. We also use in-house employee installers rather than subcontracting projects to outside crews.
That distinction matters when you’re trying to answer questions such as: Is this flooring right for a basement? What needs to happen to the existing floor first? Which product makes sense for a household with pets? What happens if the subfloor isn’t as flat as expected? You get guidance based on how flooring performs after installation, not just how it looks on a sample board.
Why Waukesha Homeowners Choose DE Custom Floors
We’re a locally owned and family-owned flooring company that has worked with Southeast Wisconsin homeowners since 2002. Our approach is intentionally personal. We would rather help you make a confident flooring decision than rush you through a showroom.
Our customers also benefit from:
In-house employee installers with no subcontracted installation crews
CFI Master Installer ownership with hands-on flooring and installation knowledge
Lifetime Assurance Warranty on our installation workmanship
Manufacturer warranties available on the flooring materials we provide
Free in-home estimates so you can compare flooring where it will actually be installed
Financing options for qualifying projects
A+ Better Business Bureau rating and memberships in NARI and the WFCA
Our showroom is available by appointment, but for many homeowners, seeing flooring inside their own home is more useful. Natural and artificial lighting can change how flooring looks, and an in-home visit also lets us take measurements and discuss the project in the actual space. Browse our recent work and read customer reviews.
How Much Does LVP Installation Cost?
There isn’t one useful per-square-foot number that applies to every LVP project. Your final price depends on the flooring you choose and what needs to happen in the home before installation.
Several factors can affect the cost:
Project size: The amount of flooring and installation labor needed depends on the total square footage.
LVP selection: Different constructions, designs, and product lines come at different price points.
Existing flooring: Removal and disposal requirements vary depending on what is currently installed.
Subfloor condition: Additional prep may be needed before installing the new flooring.
Room layout: Stairs, transitions, doorways, closets, and complex layouts can affect installation time and material requirements.
The best way to get useful pricing is to have us look at the space. Our free in-home estimate gives us the information we need to price your actual project, not a generic flooring estimate. Financing is also available, including qualifying promotional and longer-term payment options.
LVP Installation in Waukesha and Nearby Communities
DE Custom Floors is based in Waukesha and provides residential flooring installation throughout surrounding Southeast Wisconsin communities. Our local service area includes New Berlin, Pewaukee, Brookfield, Hartland, Delafield, Sussex, Muskego, Oconomowoc, and Menomonee Falls.
Homeowners can learn more about our flooring services in Brookfield, Pewaukee, Menomonee Falls, Muskego, and Sussex.
Luxury Vinyl Plank FAQs
Yes. LVP is particularly appealing for basements because waterproof options provide better protection against everyday moisture than flooring with a wood-based core. It has also become a common replacement for basement carpet after homeowners experience water damage.
Many LVP products are marketed as waterproof because their cores will not absorb water the way wood-based flooring can. That doesn’t mean the flooring waterproofs the room itself. Water can still reach the subfloor around edges, walls, or other openings, so you should always address leaks and flooding at the source.
Sometimes, but it depends on the existing flooring, product requirements, and condition of the surface underneath. We evaluate the floor as part of the project rather than assuming installation over an existing surface is the right approach.
No. We do not install customer-supplied flooring. We provide both the flooring and installation so we can stand behind the complete project and our workmanship warranty.
Our Lifetime Assurance Warranty covers our installation workmanship. The flooring materials we provide are covered separately by applicable manufacturer warranties. We can review specific warranty terms with you when you select your flooring.
The biggest practical difference is the core construction. LVP typically uses a waterproof synthetic core, while traditional laminate contains a wood-fiber core. Both can offer convincing wood visuals, but LVP is often the better fit when moisture resistance is a priority.
Yes. That’s one of the advantages of our shop-at-home approach. You can compare samples against your walls, cabinets, furniture, and actual lighting instead of trying to picture how a showroom sample will look at home.
Find the Right LVP for Your Waukesha Home
If you’re replacing worn flooring or updating a busy main level, the first step is figuring out what will work best in your space. DE Custom Floors brings flooring samples to your home, measures the project, answers your questions, and helps you compare options based on how you actually use the room. Schedule your free in-home estimate today.
Explore a Collection of Our Recent Flooring Installations
Our Trusted Partners
Hear From Our Happy Customers
“David at Custom Floors is amazing to work with! Very easy to communicate with and he and his crew did an outstanding job on the installation of our vinyl flooring & carpet throughout our new home. You won't regret giving them a try. Thank you David!”
Karen B.
“DE Custom Flooring does wonderful work! We had new carpet installed in all of our bedrooms and the job was done quickly, and efficiently. From choosing the type of carpet, style and color we felt taken care of and confident about the process. I was also happy that our cost for product and labor was reasonable! Would highly recommend!”
Stacie T.
“Excellent service and communication. Dave was a pleasure to work with. He was courteous and did the carpet stretching in no time. Would hire again!”
Graham K.
Contact Us
Mon-Fri: 8am - 5pm
Sat-Sun: Closed
Showroom and Evening Hours Are Available by Appointment